プレゼンテーション

Male: Female = 54:46
in total 177 / 5 classes
1.You are Male
1.You are Female
Questionnaire about Students’
Internet Use Situation
46%
54%
Do you use a cell phone?
2.Do you have a cell Phone? Yes
2.Do you have a cell Phone? No
1%
Which do you use, smartphone or
feature phone?
2→Yes Smartphone
2→Yes feature phone
3%
99%
Do you usually use “LINE”?
3.Do you usually use "LINE"? Yes
3.Do you usually use "LINE"? No
2%
97%
How long do you use “LINE” a day?
4.How long do you usually use "LINE" a day? Less than 30 minutes
4.How long do you usually use "LINE" a day? About 1 hour
4.How long do you usually use "LINE" a day? About 2 hours
4.How long do you usually use "LINE" a day? About 3 hours or more
20%
98%
20%
25%
35%
1
Who do you talk to with “LINE”?
Reasons I don’t use
5.Who do you usually talk to with "LINE"? Family
• “LINE” is not necessary for me.
5.Who do you usually talk to with "LINE"? Friends
5.Who do you usually talk to with "LINE"? Classmates, or club member
5.Who do you usually talk to with "LINE"? Other people who aren't related
to school
5.Who do you usually talk to with "LINE"? Some one who happen to know
through LINE or other SNS
• It’s a pain in the neck if I get in troubles.
0%
15% 13%
33%
39%
Why do you use “LINE”?
117
7%
Other reosons
8
Killing time or
having no special…
17
Easy to find
acquaintances
In fact, I want to
quit, but I'm…
10
Easy to secure
personal…
10
27
Feel easy to access
9
Just out of curiosity
Habit
Free
7.Have you met some troubles or felt embarrassed in using or seeing "LINE"?
No
55
37
Many people
around you use it
7.Have you met some troubles or felt embarrassed in using or seeing "LINE"?
Yes
114
Stamp are cute
144
Have you met some troubles?
93%
6.Why do you use or access LINE?
What kind of troubles?
• I got my friend angry when I made a typing
error and sent a wrong message.
• I had a trouble about delayed response.
• Written only in letters, my true intension did
not come across to the receiver.
• I got messages from someone I didn’t know
over and over again.
Feel easier to post messages on?
8.Which do you feel easier to do? Posting some messages on "LINE"
8.Which do you feel easier to do? Facing someone to talk directly
8.Which do you feel easier to do? Both
8.Which do you feel easier to do? Neither
4%
24%
48%
24%
2
Do you use other services?
On-line games I am usually use
99
70
33
12
Others
3
Mobile applications
Open-up your own
Blog
Facebook
mixi
18
Twitter
On-line games
32
Skype
44
On-line Games
• PUZZLE & DRAGONS
• GREE
• mobage
• FPS
Mobile Applications
• KAkAO TALK
• comm
• Moga-supe 小説
• WIND runner
• Hello Kitty World
• ひよこだらけ
9.Do you use other SNSs or on-line games?
How much do you pay
for on-line games?
Paid for GAMES?
10.Have you ever paid for some items of the games? Yes
10.Have you ever paid for some items of the games? No
11%
89%
Are you addicted?
11.Do you think you are addicted to the following things? "LINE"
11.Do you think you are addicted to the following things? On-line games
11.Do you think you are addicted to the following things? Blog
11.Do you think you are addicted to the following things? none
•
•
•
•
•
•
•
•
1,000 yen
1,500 yen
3,000 yen
5,000 yen
6,000 yen
8,500 ~ 45,000 yen
60,000 yen
70,000 yen
Are you careful in using
the Internet?
12.Are you usually careful when you use the Internet such as SNS or on-line
games? Yes
12.Are you usually careful when you use the Internet such as SNS or on-line
games? No
11.Do you think you are addicted to the following things? other
12%
41%
36%
46%
1%
59%
5%
3
What I am careful about in using
the Internet
•
•
•
•
Try not to expose personal information
Refrain from membership registration
Try not to pay for games
Give a lot of attention to the way I put my
words on messages
• Try to keep control
① High ownership of smartphones
Students’ Analysis
InterAct Club Members
More information
• スマートフォンの所有率が高い。(97.0%)
• 《理由》
• ◎みんなが持っているから。
• スマートフォンは学割のおかげで割安
そのためユーザーが増える
• ◎企業の料金設定がスマートフォン向きに移
行している(学生限定)
• ◎使いやすく便利。
• 企業側の戦略としては、学割が切れたとき引
き続き大人料金でのユーザー確保
• 学割が切れたときは、大幅に使用料金が増
える
③Explosive Expansion of “LINE”
• “LINE”の使用率が驚異的に高い。(98.0%)
• “LINE”はサービス施行開始わずか2年で爆発
的に普及した。
• メールの使用率が減少。
• “LINE”はSMS・通話・ビデオ通話が無料！！
④ Surprisingly much money spent
on On-line Games!
• 課金額の高さに驚愕！
• (課金者割合：11.0% 最高課金額70000円/1
人)
• 課金はお金を使っている感覚がないから危な
い。
4
⑤ Too much dependence on cell
phones
携帯電話に頼り過ぎている。
⑦ Read Icon
• “LINE”の『既読』機能が不便or便利
• 人それぞれ。
⑥Access mainly to Friends
• “LINE”の使用相手は97％が友達、77％がクラ
スメイト・部活仲間、35%が家族と続く
• 多くの人がLINEは友達専用のコミュニケー
ションツールとして使っているようにみえる。
⑧ Try to find effective ways of
using time
• “LINE”使用理由の約3分の1が暇つぶしだっ
た
• もっと別のことに時間を使った方が良いので
はないだろうか？
What do you think
about
the result of
the questionnaire?
5