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テレビCMにおける身体感覚表象の分析 ― 曖昧な「感覚」を伝える表現
ØádRrMeh\LsPiq«r¹»čªĊēąĪrĊēąĪĹÕ ØÝŞ¹ßØř¡ŞãzŐ¤« - +),% $# +)'!&( . Analysis of Body Representation on TV commercial 1 Ĩ Áņ Kato Tetsuro 1 îÔ¤« Č«Ň HoseiUniversity Faculty of Social Science *"ţţţXn`CM.)ĿÇİ0,/:.ĪĽ>=/á 0/:-ŔÆĻ .(=tàŌ/Xn`CM@Ðő®ä+dmVgUlXBä@ĩ-&$# /ěåī/ģ@ċ!Ő/Īûu.=Ëŀº+/¶ĂÚ=2/¸íRXnGT CbĆ-QEqUsĪĽ¬Û.¶ĂrĴ>)=+&$øÀĭ>$ Xn` ŘĿÅŘĿÇİŘ®äŘdmVgUlXBä 0/ á 0Xn` @°Ľ.#/ĿĪĽ.')ä@-7/*=º.=ĿĪĽ/Ċē 0 ¹}0µÿ±ğ¨Šš.:=¢{gYmýú/ä8ĺéïè/§Åĵ.=ğ®ºĊē ŖÕù.')0 ĬÙ@öŗ-,y.®ä@xÂ.ĩ?>)=#/¾ ¹}. =+ĊēA bosV0ĴĹrijķäĆ-7/.PaZ)&$Ł¹*0ę{/¼ı.ĉć)Ëŀ5º. =¼ijķ@ä$ʼnât¥ŠšĖº/êĆ-ĪĽĊē@ĩ-&$ļá¦đŠš-, ¼ĹQEqUsĹ-,/ל*!*.#>-</ħĒ= $ñ>@)ĕġ7 ¹.á«.)¼ōŃº/®ä#/ĿĪĽ.' )/tĠ¯+Ċē @ĩ&)=$%ĤĿ/ @Î<ł&)5)74$ʼnâ8ļá/ ä@ö)7#*Ò>=ijķHXNls0ĤõÅĎ«rĄXJ]oQsĿŁ È>-,äįIJ8ěå.ō)=Đ»/ė»+MqSqOR¿;>)=:.Ä?>= t×Ŀ@Ï=²Đ@fYBAĹ.Ŏ;"ê«-,/ʼn.4*º=+1xwjsoW_. ={/..°!=Çİ;#/«Ćijķ/·Ğ8Č»/ĝÉ@Ĺ $AkqrMm^q Šşš8òô@Isps[. wĘ;|Ø.$=4*/AflH/ÕĊē@ĩ-&$R sFnqrcCŠşš-,#/AbosV0£´.?$=+= #*á *0ĸç°Ľ@ŒĵºrËŀº;Xn` .ď4$ăĿ8¼+&$?9= ğ/Įó@ĈÑanseqK!=º:<7æ@ºYG[kqZ8ðĦŕ-,7HXNls+ )=+*#*?>)=ĿÅ.÷ľ+)*0-ČĆ©+)/Ŀ @Ã4$#*ĪĽ>=ĿÇİ/<:t,/:-½*û>)=/ +.$ 1/%, OqbmÐő.ō)|0aQXn`.=ŝÝ; Ý4*/āĚ@ŋĀ @Ì$ àŌ0 ¹ŝß/ĔŚń;Ĕśń.?$=ŊÞØ;ßÞØ/àŌ*=aQXn`@°Ľ+$/0~ v/üþ.:=ĕġ0áĊē.ĉÊ!=4Ŝß.bnĸç@ĩ-&)=Ĝ+)5>1³/ /ň.#>3,/¶Ă0Ķ6;>-&$#/$6ܹ»įĢúZWb/ìÓIs³@ŅÍ!>1ĥ+ Ö$$6*=4$ŋĀàŌ@ŊŢß+$/7bnĸç/ëŏ*0DBsJrYs.ō)0#>3 çïvc^w|o] a}ÂÌÎĎÁčďĈĦčďĈĦķå çéŢÌíçš¼Ţò¸ŔÀ :½£'ĬMP;&533HËç=Ħ`t9.7íëçņî =`t9.7ōëçņî=` t9.7¹çëçSĵÄ.3Ĕôėã8 = 'Ýŕ-P3 ,= = ě=;&&M[iumsŤ ţ ť<%+Oó¥=řº<Ñ"ĴŎ¥9 .7Ĩ°=ąŃSZj_~Wd.ŀŐŅ= =ÛSĤ;5334.2P8>ħŌ=Ê'!N/)O =8,,8>śDOý#¡É/O;:Ċ<ŀ=½£<ŐROI=<őÄ.7!OĔô &M 2,&MŊĩSŒ"3I=' !53-M<2,&MŋðŤť=ÄĜ<" ÏŐŅÍşŠSÛ.3Ĕô`t> <E8ĕNłG,9'8 (3 ÷<,= SÇĺ9."RKOØşĭĮĝĮ¯ĮġĮıĮşċğØĮŠŠ< ^r| g \~sVi[c;:=¨ĭ£ĦĺSľ.3åĞ¥SĵÄ.řäĄ.3;%, ,8=Ø9>Ĩ°=ąąŃ9ŀØĮ<ČÞŐŅ=ĶHMPOI=<őÄ.7"O.3'57$ ?Ŝæ= 8&6ûSŇC%ù-T<;N3";:ŀşÏŠ<ŐŅ/OIJ§'!OI=8! 57IŚêß;:=Wy b=F8öÙ-P7"O <Ő.7>µ>Œ¾.7"OE3¨ĭ£Ħ ĺ9>ĠØĮJċğ=&KF!O">?"Ģ;:=ÅŔ<>ĬO,9=8(;"w[;¢ ôS^r| g \~sVi[c;:8Wy b9.7ă.3I=SÜ.7"O @96=Í<Ç.7Ó0.I@96=ØĮĦĺ'ÇÕ.7"OR+8>;*Í<ĩã=¥īĒ 'ĩªĊ<ʼnę-P7"O=8,,8=ZXl>=Dã9;57"O^ kV\=Ĕô>=L#< ;53ş·¦āŠĬO9ØĮĦĺ<Ő.7>ĭĮ'I59I¿*6"8ıݨĭ£ıĮ ³Į¯ĮĝĮ9Ė"7"O34.ÆĊ;įÿ<E8IJ§/O9ĭĮıĮ<Ő.7> Ññ=ykVUķ=õēF8Üà-P7(3õēF=ĐĆS7";"L#<ÖRPO$?£đ°JŘŞŐ 8²RP7"O=>Ě.-JşŞ=ŠþM&-8!N,P>b|kVcXWUxfŤ ţ ť'&67Üà.3L#;ŏøœS2=EEĿĪ/OI=9.7ĶĹ-PL#E3Ŝæ8ĭĮ' úŁĊ¿"=>,,8>Ĩ°=¯JŝN2=I=LNIG.QĨ°=^etlSĸ53 '¿*p Z =ŜæSćŀ=zk<ŜE1O9"53Ħă'¿",9<ļ¶/O-M<ĝĮ¯Į<Ő. 7ã'È;",9SBE$O9G.Q,,8ĂÒĊ;=>ŖĻ=ňř8³Į'¿",9E3¤ ģ°=ňř8¨ĭ£'¿",98!Q#2P8>jq <%"7,#.3ØĮ>:=L#< Ħĺ'-P2,8>'Āÿ9;57"O=4Q#& Ĩ°b{9©ØĮĦĺ=ŕij (( ( ( ( ( ( ( ( &: 2;( %:2;( "9 ( ( !( 9( :3569;( #':784;( $( +-( */( *-( -/( ,-( -+( ,0( +1( /( *+( -( +( *0( /( ,( */( *.( *( )( *( *( *-( *1( *)( 1( *)( -( )( *( *( 1( *-( )( )( *( ,( .( *( )( )( )( )( )( )( )( *( ,( )( )( )( )( )( )( )( *( -( )( .( ,( *1( )( .( )( ( +-0( 0/( //( +1( /( -( ,/( Zj_~Wd<Ő.7>Ð>ŗńėčĘ×»ykVUĉì S¦ā.3'»=Ľè<Ĭª#L#á½.7!O ÏSÔ¬/O±°%LA` qc<ŐŅ/OÍ=,98!NĊ<>¤ģ°ĚÆÏś°Ï´ä hWYilewn 2.7ŀÚü<ĀÿS!73®ĥÃâ;:=ÍSÜ/ŤŋðŢ«Ţť ûćsa]txj\_yÈØÚļÇĹŁįŚĹŁįŚũ÷ ûÿƔØĄûƒ»ƔĈ·ƆÁÈ ´Š4¬ş§Oūá'KŚı64%2:ƇŬƏġœ¢Ɛ3KnQo{b9 ï"ILK ##3:+9×èÌùƔĀƃŎO4%2«J"2##9 9ı6p~eh:Ē9H6F 93KÀ {l[3ĪƊ'K9Oâ%P.ĩš4ãÅŪů%6IĀƃ9 Oñň'K{l[ 9ýJO1!2CK4ĖšŊĘ7nQo{bO!2-+L:û ãÅŹěO-Ů3ŻÑ ¦µ0--E7ŊĘ7ƇŖķ%2JĖš:+LOġė%2-4F93K#9 7+L ,Ln}u^TbƒWvzR[|ƒþ9čŜƒc{nƒħýƒf~epƒ ƒ¥ĊƊ4ƋĴOŤÊ %_yehĉOř60-Əćŀ3:¶:ĶĭƐ ņ ľ9 _yeh:Ż3 0-¡¨9_yeh Ƙ 3:ĩšŹ9ñň'KÂ4ĖšĢÀ 7Āƃ3ŊĘ7ap}O'KÂòLK ij3_:¡û9¾ø7NJãÅ-/ěO-Ů3 ËOĔµKÂƏƓ_yeh:Ů9Z~bRepƐ4]mxd[znSeZa3Ë;Ŗ7 Ĝċ$L2 þþ%$LKƏ_yeh ƑƐĒ9 _yeh3Ėš9kah_yeh4ś²Oé7 í1Z~bRepþ%$L+#7.IWqeh:nQo{b3Àğ4Ėš9c{n KƄߨ3:ś²9ÝOĐ%-ğĥđIƉ659ğĥĪƌ=%2 K]mxd[znS eZaƏ_yeh Ɛ4ĩšŹÉ¼'KŚå7ŲĂ9ŝ%9H6nUh3Àğ4f~ep JƏ_yeh Ɛăß7''%ąODŊĘ7Î+@KĖš9ÂòLKƏ_yeh ƑƐ ##3(ĞĴ%-9:ħý4ƊČ9Ž3Kħý7Ƃ%2¡¨:ĢÀ693ĀE ij:cmRŔ ʼnij:ą96JýKþ4602J+#7+L,LŐOñň'KH6â%ƊČę9ì! -æ&9V|XƊýKƊČſ6K1BJś²9Ĭ¡4Ĭß3:Āý?9Tv`Ű ô¶IL2K3:+9½ôO¬Œ7'K¹Ħ46K9:44_yeh Ƒ 3þ%$LK; Ŗ9 3K##3:f~ep3Tv`4ĞžKF99¯ÿ7ãÅ9YwT4c{ nð$Lō _yeh 3.IWqeh:nQo{b34³²9Ĭēܧ$L2 ā7!¤K@:ߨ9ű%A59ýK$ŝILKĜL?9Ää3K_yeh 3: ĜLOŗ4'N!3:JB)P4f~epKF99Ē9_yeh3:ğ0-H7Û£ƅŖ4 i}_yK+9ĵß7üą9ýKþ4ƊČð$LK#4Oŏç'K4##3:œG ƇŖ7Ð'KÄä4+LOƍŷ'K#49ŋÐı6őÊò$L2K4K.M 9ĉO>B-3ăß7 19ŢĦIŕÖ9ŏÏO¤2-(ł7ś²O Ĭ'K¡4ß49½§712ëųÙ±659Ã4:+9Śīéĝ7źťEILK¡ŃŐ #60-ëųÙ±7Ƃ'KÍĉ72:¥Ċŧý:ƏƈĽÈı6ĮĽÈF°DƐĽÈıţŧG ƎŨ¿ ťEIL-Ə¤ŘƖƗƐ1BJ+9¥Ċ:Ê9ƀ3ţŦ§$L2-93K øµ9f}l 7Ƃ%2:ţŦ4%2ŧý$LK¥Œ:)* n}bĿÚ9ĸF93JB -ĮĽÈı6ŚīF¬ş§Śū9 3:ťEILKF99+L: B3Tv`¶3Jś²O Ĭ%-#47H02àILK3Múà IJ:ŔÞ659Ž9½§7H02Ďè$L2KŐ7:þ Ã4ĠÆÃ4ź:Kĺť9-E7F#9Ħ712:îõ%2- ł7#L:9ũĦ7FƂŸ'KF93Kś²Ĭß9ýK$?9Ŷª9īL3KRv{ W9ģĤ÷§Oĕı7ĉ%-rTƖƕƗ7HL; Ø9Rv{W3:A4P529<4 ģĤ9OťEKH76J’ Ø7!Kġŭ÷§9èĨĆOŴK4ƈÔ7Ɓ.AP 9N(9<47%Źè360-İ HJİ 4Ĵď17·Ì9ŞŅ46JBG '@29<49Ĵď4ŏILKH7602-4ŵ@2K##7¡ń3Ļ%-ýK$?9ÓĚOſ 8®N)L;rT9îõ:ī¸9ûć3FŌê$L2K4K.M¤2##3:ğ¢9æŠŚū ##3:ŇÕ9ż® 9CO«J"Kº±3:öóĻ'KÊ3K _yehĉ7Ƃ%2:ÒƖƗ65O©ħ%]gS[_hOè%- ãë^OlK_cYImMdj°xlÀÃē¯đĕČħxlđĕČħĸà ãæřÀêãŘx¥řítō©° 4 /īĬ"py4#/+%19{)/ĞÑ'/ #+ Ėo4%?6Ą4ŏļ:þ4GULeCP&?+Ĩ5 4Ą4Őģ,-+ĄÉ0>"NDjSm¿ ĉ4 $>Ń~Ď3|ĭ5²@ÛÜ'/ #+î5¶Ļ1'+ 4 $>č¥uă5Ìô Ôù6ćÌ 4¶'/Ì6 0=Ì5â" Ď4¨!-+'!'ė09Ī/#+;4 įĶh]g0*5vÎß@ĞÑ(>1ćă5Ħő:ú32ćÌ@RmJTW4'/>%1"! ">%%06Ĥ32´3Ï05ċ@¶Ļ1(> ħĻ4ù8ÐĬ4IJ> 6& '+-/6ÿ063"׾4ņ0#>ņÔďõ"ħĻ&?/ =*5Ï0ł4OUhFRC\Ď 3NDjSmħĻ"±å4¿ĉlİ&?/>1Ğ<?> Corbin, Alain (1982) Le Miaste et La Jonquille L’odorat et L’imaginarire social 18-19 sieclesŔ4 5ø Ĭ1ĒxĎιĆčq®lœ¼ġıŗĥé Âŗŕ Hoy,SuellenChasingDirt TheAmericanPursuitofCleanlinessŔĀāà5ĴąóĜçıŗĚw¸éÂŗŕ »ć·Ĝ®ÁbVg5Áï§ubVg1ãëubVg5ùĿÒÓĝ¦©°áğđĕÖÀ¤ ĥÊŇÄŋŅÁ5³îĽzħĻ4./5nеüÝ©°ŌĚĩĖ KrippendorffŗKraus(1880) ContentAnalysis:AnIntroductiontoItsMethodology SageŔaTQmNî5Øü ³î75ÚÈop}ûlóʼnŎl÷ ëĠäıŗĢéÕŗŕ Ĺ÷ýö ňęÁŗª>ĊĽŗÞÇÁspŀ®ŖÌŏijđĕxÌŏij@Įķ(>¢ĂñÅxĒ ʼnìn«ÄHfmMDĸÙŁÁ4 $>ÄįĶ5Ĺő¡1£Œ¡XkBJmWôń5ôĘ ʼnìn«ěÄĸ5ĵÍàéÕàĒ ºs½r Ĝ³ÞÇZeEUB5_HiĒx°[cmUBlKiMA`!<Ğ>aVBA1ĽzĥĆĐàlºs½rě \iQO"Ī> aVBAîŊqĈËÎĒ ĺë¬ĔĜ³ÞÇ1ę5Ēx° \eOUBTH3ĽzáèĒ Williamson,Judith(1978)DecordingAdvertisements IdeologyandMeaninginŔÁ5İĸ¹¾GFglopÆ®ıŗðòéÕŗŕ