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Page 45 Black blue HEALTH BELIEFS 45 4 Cognitions without a context. Models of health beliefs and health behaviours tend to examine an individual’s cognitions out of context. This context could either be the context of another individual or the wider social context. Some of the models incorporate measures of the individuals’ representations of their social context (e.g. social norms, peer group norms), but this context is always accessed via the individuals’ cognitions. FURTHER READING ➧ Conner, M. and Norman, P. (1996) Predicting Health Behaviour. Buckingham: Open University Press. This book provides an excellent overview of the different models, the studies that have been carried out using them and the new developments in this area. ➧ Conner, M. and Norman, P. (eds) (1998) Special issue: Social cognition models in Health Psychology, Psychology and Health, 13: 179–85. This special issue presents recent research in the area of social cognition models. The editorial provides an overview of the field. ➧ Rutter, D. and Quine, L. (eds) Changing health behaviour: Intervention and research with social cognition models. Buckingham: Open University Press. This edited book provides an excellent review of the intervention literature including an analysis of the problems with designing interventions and with their evaluation. ➧ Schwarzer, R. (1992) Self efficacy in the adoption and maintenance of health behaviours: Theoretical approaches and a new model, in R. Schwarzer (ed.), Self Efficacy: Thought Control of Action, pp. 217–43. Washington, DC: Hemisphere. This chapter provides an interesting overview of the different models and emphasizes the central role of self-efficacy in predicting health-related behaviours. It illustrates a quantitative approach to health beliefs. ➧ Woodcock, A., Stenner, K. and Ingham, R. (1992) Young people talking about HIV and AIDS: Interpretations of personal risk of infection, Health Education Research: Theory and Practice, 7: 229–47. This paper illustrates a qualitative approach to health beliefs and is a good example of how to present qualitative data. Page 45 Black blue Page 46 Black blue Page 46 Black blue